Bar Tape Installation - Clockwise or anticlock?

So I've got a new roll of bar tape, and the question is - which way do you wind it? In-to-out or out to in?

Here is a quick summary of what I did...

DIsc compatible Dynamo Hub

Just got my new Disc Compatible Dynohub - the Shutter Precision(SP) PD-8. Its a 32 hole hub dynamo with a 6 bolt ISO disc mount.

Here are some photos from the unboxing. Will post more details later.
Big Thank You to Arvind Ganesh / Happy Earth Enterprises!

Click on the image to view the full sized version.